DIGISTREAM
DESIGN PROCESS
Digistream is a streaming platform that is my team and I thought of when we noticed that many of our student animations in Digipen is unnoticed, thus we hope to increase the viewership of past Digipen works and inspire the next generation of Digipen students.
Project Type: Smart TV Application​
Platform: Smart TV ​
Team Size: 3​
Project Duration: 3 months
​
Roles: UI Design, UX Research, Competitor's Analysis, User Interview, Paper and Digital Prototyping, Usability Testing
INSPIRATION AND REFERENCES
After speaking to some BFAs, one of them
mentioned that there were various short student
films and that there is not really a platform to view
all of the student's works at one shot thus our team
decided to take the challenge and design a quick
Smart TV Application
​
Some References we took from include Netflix, DIsney Plus which we broke down later on in our Heuristics Analysis
Determining Target User Groups
Platform: Smart TV
Age: 18 - 25
Gender: Both
Income: No income - Middle income
Availability: Available and are free to make full use of streaming VoD subscriptions.
Determining Secondary Target Group
Platform: Smart TV
Age: 26 - 30
Gender: Both
Income: Middle income +
Availability: Busy working professionals who have less time to make full use of streaming VoD subscriptions
Determining Tertiary Target Group
Platform: Smart TV
Age: 31 - 40
Gender: Both
Income: Middle Income +
Availability: Busy working professionals who have less time to make full use of streaming VoD subscriptions.
Competitor Analysis
In this phase, I would determine the learning points and possible issues that the users feel when using other Apps. This helps me to develop a USP when acting on it
User interviews
This is the exploratory phase where I would speak to the users to further understand their reasons for using streaming sites, discover what their current concerns might be, learning about what would entice the users and possible needs that the platform may fulfill.
User Stories
Based on the interviews, I would then pick out the possible features that the users are looking for and start elaborating on certain key points to enhance the usability of the platform.
Heuristics Analysis
During this phase, I would look in depth into other platforms, based on Jakob Nielson's Heuristics analysis. I would determine their platform's usability to the users(based on the user stories), determine the issues the platform has done badly and how we can learn from our competitor's heuristics
Task flows
After deciding on the key features that I would be working on, I would then determine the task flows needed for the platform, reduce the number of redundant actions the users need to take to fulfill the tasks given
Rapid Paper Prototyping
Based on the task flow that is given, I would create a quick paper wire frame of how the platform would look like, identify the buttons needed and how the prototype would look like
Usability Testing
After creating the quick prototype, I would play test the prototype as soon as possible, this is to get a quick feedback on what worked for the prototype and how it can be made better
Wireframing
Basing it off the feedback of the playtest, I would then make changes and make a to-scale wire frame on how the prototype would look like
High Fidelity Prototype
Basing it off the feedback of the playtest, I would then make changes and make a to-scale wire frame on how the prototype would look like